Mkt 571 Complete Class All Weeks Assignments , Summaries and Dq
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MKT 571 Marketing / Complete Class
MKT 571 Week 1 Individual Assignment - Classic Airlines and Marketing
Individual Assignment: Classic Airlines and Marketing
• Consider what product or service Classic Airlines is marketing, the marketing challenges it faces, and its current corporate culture.
• Write a 350- to 700-word paper explaining some of the marketing concepts found in this week’s readings, and how they can be related to the context of the scenario. Include citations and references where appropriate.
• Format your paper consistent …show more content…
MKT 571 Week 2 Summary
MKT 571 Week 2 DQs 1,2
MKT 571 Week 3 Individual Assignment - Case Study - Starbucks Coffee
MKT 571 Week 3 Individual Assignment - Classic Airlines Marketing Solution
Individual Assignment: Classic Airlines Marketing Solution
• Use a problem-solving model to solve Classic Airline’s marketing problem located on your student web page. It is not required but you may use the nine-step model. You must identify and define the problem, and apply a robust problem-solving process.
• Consider the internal and external pressures contributing to Classic Airline’s current crisis, the objectives and obstacles of the marketing department, and the marketing resources available to resolve this crisis.
• Write a 2,150- to 3,500-word paper applying your chosen problem-solving process to Classic Airlines, and provide justification for your marketing solution.
• Format your paper consistent with APA guidelines.
MKT 571 Week 3 Summary
MKT 571 Week 3 DQs 1,2
MKT 571 Week 4 Team Assignment - Classic Airline Channel and Pricing Strategy
Learning Team Assignment: Channel and Pricing Strategies
• Select a second country as the international market for your product. Your home country was selected in Week Two.
• Develop channel and pricing strategies for your product