Mkt 421 (Marketing Plan) Entire Class Week 1 -5 Essay

2449 Words Sep 11th, 2015 10 Pages
MKT 421 (Marketing Plan) Entire Class Week 1 -5
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MKT421 Wk 1 Defining Marketing Paper
Defining Marketing How is marketing defined? What is its importance in a company’s success? This paper will discuss and explain different definitions of marketing along with a definition of author himself. In addition, this paper will elucidate the importance of marketing by giving three examples where marketing was adapted with few mistakes resulting in disaster.
Personal Definition
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How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?
How does your selected organization use the different components of the marketing mix? WEEK 2
MKT421 Wk 2 Marketing Mix
Marketing Mix Marketing mix consists of Product, Place, Promotion and Price, commonly known as 4P’s. Every company should understand how to use these 4P’s to create a product and then attract customers into buying it repeatedly so that they turn into loyal customers. Basic strategy should be to provide customers with what they want in a pleasant way and at competitive prices. Excellent customer service is also necessary to compliment other functions. If a customer is made to feel that he is special and company treats him like family, then he will definitely become a loyal customer. A good and balanced marketing mix will create a first-class environment that will enhance the effectiveness of each function individually as well as collectively. It will also have a constructive affect on customers and they will respond positively. MKT421 Wk 2 Marketing Plan Phase I Marketing Plan: Phase I – Pet

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