Mixed Messages : Branding Guidelines Arab Culture Essay

1429 Words Dec 7th, 2016 6 Pages
Mixed Messages: Branding Guidelines Arab Culture
Introduction
To be able to correctly market to any target demographic one must first have a full understanding of the political correctness that surrounds the culture. Certain stigmas and generalizations about any culture often are over assertion and a broad net cast across the culture giving classification to all even though there is a vast difference in the culture being stereotyped. This is especially true when looking at Arab culture.
Arab Culture
When looking at the classification of word Arab it is more easily understood as a group of people and not one specific race or religion. This can be explained much in the same way that Americans view being American. Arab culture spans across several countries from Africa, Middle East, and Asia. Those countries include but aren’t limited to Algeria, Bahrain, the Comoros Islands, Djibouti, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Mauritania, Oman, Palestine, Qatar, Saudi Arabia, Somalia, Sudan, Syria, Tunisia, United Arab Emirates, and Yemen (Arab Cultural Awareness: 58 Factsheets, 2016). It is very important to remember that not all Arabs agree with each other, in fact there are many things that cause dissention between Arab nations like politics of oil, violence between sects, leadership dissention, relations with Israel, and country boundaries (Arab Cultural Awareness: 58 Factsheets, 2016).
Women in Arab cultures are often thought of as possessions (S. Whicher,…

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