Essay about Midwest Farm Supplies
Background: • Began operations in 1931 • Provides farming supplies such as • Steady profits for 70years • Distribution centers: ➢ Ohio ➢ Indiana ➢ Illinois ➢ Iowa
Environment: • Competitors: ➢ Competitors are getting more computer literate
• Suppliers: ➢ Products sold by Midwest are manufactured by other companies but guided by the designs and specifications provided by Midwest.
• Customer: ➢ Prefers face to face dialogue with sales rep due to some limitations by phone conversation.
Firm as a system: • The management is organized and communicates well. • The management provides one week …show more content…
Weaknesses: • Cost for accessing company-wide applications are higher than the need to be • Current order entry application takes longer to run • The added communications needed to support the changes ends up with added expenses
Opportunities: • Customers already feel comfortable with the ordering system of the company • Midwest already established a good customer relation to their clients through face to face interaction of sales reps to their customers. • Sales reps of Midwest farm supplies are competent since their technical competencies are continuously being trained by the company thus they are confident in answering customer requirement and queries
• With Iowa being sparsely populated, distances between farms are greater and sales reps have to travel farther to service customers
ACA#1: Upgrade to Client-Server Database System-but with DR(data recovery