Mercedes M class Essay

682 Words Oct 8th, 2013 3 Pages
Nyambayar Erdenebayar
Assignment 3: 2013 Mercedes-Benz M-Class SUV
This year Mercedes-Benz Company announcing the new M Class SUVs for their middle aged costumers. The M Class offers a stylish alternative to box-on-box SUVs, and can be equipped with as much off-road capability as most drivers would ever need. It doesn’t go light on luxury or amenities, either, and its cabin feels more like a Mercedes sedan than a premium sport-use. In fact, Mercedes has made an effort to step up its materials, fit and finish game on the inside of third-generation M Class models, and its efforts show.
Market segmentation strategy
The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are
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Psychographic segmentation: the M class is commonly purchased among people who have a family, since it’s a SUV. Some of the reasons its customers prefer the M class is for its safety, and by being a luxury car it gives you a certain status among society.
When referring to the geographic segmentation of the M class, it is mainly targeted toward somewhat wealthy countries. The M class is sold worldwide m even though its biggest market is in the United States.
Other target markets for the M class may include single males, females, single parents with or without children or teenagers, married couples, and males and females who are divorced. There are many different target markets for the M class and the ones mentioned before are its main target markets.
Positioning:
Mercedes Benz has always been known for delivering quality, reliability and its safety. Delivering Mercedes-brand qualities and features at a more moderate price is a luxury marketing strategy conceived with a long range vision. Their goal is to build lifetime brand loyalty by meeting the automobile consumer at nearly every price point throughout their progress through different life stages. In line with the Mercedes-Benz brand philosophy, the new Mercedes-Benz M-Class represents the embodiment of the Mercedes-Benz holistic safety concept of Real Life Safety, which is derived from what happens in a real

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