In today's modern world, most Americans have access to a cell phone, a computer and television. Many people have transitioned themselves to a more digital world. The media today consists of hundreds of television channels and radio stations,millions of social media site users, and billions of web pages. The result of this technological phenomenon is a new model in political communications that both parties-Democrats and Republicans, have seriously been using in recent years. Like the way factors such as family, gender, and religion greatly influence people’s political attitudes, the media also has an important role in politics as well. Digital and other forms of mass media have made it cheaper and more efficient for people to get information,
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It’s kind of like a basic way of taking a poll just less accurate, but also takes less time, is cheaper and a lot faster than the usual telephone …show more content…
Strategic politicians have learned about the benefits of knowing how to use the media to their advantage. This can be seen in recent elections and even through the actions of the candidates running in the 2016 presidential election. Many candidates have tried to relate to the younger crowd, and no one has done it better than President Obama. He did skits on late night shows like Jimmy Fallon and Jimmy Kimmel and appeared in web videos on Funny or Die. Today's candidates like Hillary Clinton are also taking a cue from him, appearing on Saturday Night Live, and the Ellen Degeneres Show. Other presidential hopefuls have gotten on this media chain : Ted Cruz live-streams on Periscope. Marco Rubio uploads stories on his snapchat. Hillary Clinton and Jeb Bush argue about student debt through tweets. Rand Paul and Lindsey Graham upload silly videos on Youtube. So, when politicians play to the media, does the media then control politics?
The media also sets the public agenda. The media chooses to focus on certain issues and leaves other ones out- this can help with what gets done in the government, and what issues the government focuses on . The media has been accused time after time, of their constant tendency of emphasizing scandals or topics that are more likely to cause viewership (because clearly it’s what people want to see) at the expense of more political issues. The media then influences the government because
It’s kind of like a basic way of taking a poll just less accurate, but also takes less time, is cheaper and a lot faster than the usual telephone …show more content…
Strategic politicians have learned about the benefits of knowing how to use the media to their advantage. This can be seen in recent elections and even through the actions of the candidates running in the 2016 presidential election. Many candidates have tried to relate to the younger crowd, and no one has done it better than President Obama. He did skits on late night shows like Jimmy Fallon and Jimmy Kimmel and appeared in web videos on Funny or Die. Today's candidates like Hillary Clinton are also taking a cue from him, appearing on Saturday Night Live, and the Ellen Degeneres Show. Other presidential hopefuls have gotten on this media chain : Ted Cruz live-streams on Periscope. Marco Rubio uploads stories on his snapchat. Hillary Clinton and Jeb Bush argue about student debt through tweets. Rand Paul and Lindsey Graham upload silly videos on Youtube. So, when politicians play to the media, does the media then control politics?
The media also sets the public agenda. The media chooses to focus on certain issues and leaves other ones out- this can help with what gets done in the government, and what issues the government focuses on . The media has been accused time after time, of their constant tendency of emphasizing scandals or topics that are more likely to cause viewership (because clearly it’s what people want to see) at the expense of more political issues. The media then influences the government because