Commodification by definition is the transformation of goods, services and ideas that are not normally considered goods, into commodities for purchase. Across the globe women have fallen victim to this process. Visual mediums of mass media constantly subject women to exploitation, and they do so for financial gain. Stakeholders in television, film, print and online have developed ways to entice consumers through sex, fantasy and bodily appeal. Consequently, women are usually the ones being objectified and commoditized, this issue does not overwhelm men the way it does women. Thus, this creates a culture of people who constantly analyze women physically, and forces women to conform to societal demands in terms of physical attributes and gender roles. This research will show the issues and effects surrounding the commodification of women in visual mediums of mass media.
Throughout history, the media has provided the most prevalent and powerful influences and perspectives on men and women. Every day the media constantly sends images to people and they are received both consciously and …show more content…
Researchers have discovered that women who compare themselves to other women, especially those in media, have higher chances of dispersing negative moods, and body image disturbance. On the contrary, women who have absorbed far less of these images typically have more positive moods.
The extent to which females engage in social comparison processing may be an important indicator of whether they will be profoundly impacted by exposure to ultra-thin media images of women. The level at which a woman reports comparing herself to other females seems to be associated with the level at which she internalizes the thin ideal. Tiggemann and Mcgill found that women who displayed high levels of social comparison were more likely to be negatively affected by exposure to different forms of media
Throughout history, the media has provided the most prevalent and powerful influences and perspectives on men and women. Every day the media constantly sends images to people and they are received both consciously and …show more content…
Researchers have discovered that women who compare themselves to other women, especially those in media, have higher chances of dispersing negative moods, and body image disturbance. On the contrary, women who have absorbed far less of these images typically have more positive moods.
The extent to which females engage in social comparison processing may be an important indicator of whether they will be profoundly impacted by exposure to ultra-thin media images of women. The level at which a woman reports comparing herself to other females seems to be associated with the level at which she internalizes the thin ideal. Tiggemann and Mcgill found that women who displayed high levels of social comparison were more likely to be negatively affected by exposure to different forms of media