There are many ways that health professionals can influence health policy . One is through the use of media. According to Mason (2016), media can promote health in three ways: public education, social marketing and media advocacy (Mason, 2016 p. 127)). Media advocacy is the strategic use of media to apply pressure to advance a social or public policy initiative (Mason et al., 2016, Dorfman & Krasnow, 2014, Wallack and Dorfman, 1996). Health professionals can utilize media advocacy to mobilize constituencies and stakeholders to support policy changes (Mason, et al, 2016). It is a means of political action. For example, the success of Mothers Against Drunk Driving (MADD) illustrates the power of media advocacy. The coalition members behind
