Summary of Campaign
Go Red For Women is a program created by the American Heart Association (AHA). In 2004, the AHA was faced with a major challenge of making women aware of cardiovascular disease (About Go Red | Go Red For Women, 2015). Unfortunately, the disease claims the lives of 500,000 American women each year (About Go Red | Go Red For Women, 2015). Over the years, many have dismissed the condition as a disease for older men. But, the AHA created the campaign “Go Red For Women” to bring awareness and empower women to take charge of their heart health (About Go Red | Go Red For Women, 2015).
Goals and Objectives
“Go Red For Women encourages awareness of the issue of women and heart disease, and also action to save more lives (About …show more content…
This has led to a distorted view of heart disease and risk, which has worked to the detriment of women (About Go Red | Go Red For Women, 2015). Therefore, the primary target audience is women. “The Go Red For Women movement works to make sure women know they are at risk so they can take action to protect their health”(About Go Red | Go Red For Women, 2015).
Strategies
There are many strategies involved in the National Campaign “Go Red for Women. “Go Red for Women” uses the strategies of positive action, education and avocation to wipe out heart disease and stroke ("AHA Go Red for Women, 2013”). AHA’s national IMC campaign motivates women and supporters to participate in joining the cause of heart disease ("AHA Go Red for Women, 2013”).
Tactics
1.Fundraisers: “The AHA uses revenues from local and National Go Red For Women activities to support awareness, research, education and community programs to benefit women”(About Go Red | Go Red For Women, 2015).
2.Sponsorships: “Financial support from corporations helps fund the AHA programs and initiatives to advance the mission to build healthier lives, free of cardiovascular diseases and stroke (About Go Red | Go Red For Women, …show more content…
The AHA discovered a problem in 2004 and has since worked toward solving the issue. The best part about the campaign is the research and tangible results from women and organizations becoming change agents for preventing cardiovascular disease. The campaign had tangible results. The result that stood out the most was women’s heart disease death rates have declined by 34 percent ("GO RED FOR WOMEN® 2015 FACT SHEET”). This is an awesome number over a 10-year span.
The campaign was informative and educational to the public about healthy habits and good health care for women. Although health messages often have a variety of characteristics and mediated messages, the AHA did an awesome job keeping the campaign on course to its mission. Often times health campaigns focus on sensitive and personal issues that can be challenging in developing effective messaging and tactics. The messaging and materials were focused on making women aware of the disease. In particular, with breaking the stigma that cardiovascular disease is only for
Go Red For Women is a program created by the American Heart Association (AHA). In 2004, the AHA was faced with a major challenge of making women aware of cardiovascular disease (About Go Red | Go Red For Women, 2015). Unfortunately, the disease claims the lives of 500,000 American women each year (About Go Red | Go Red For Women, 2015). Over the years, many have dismissed the condition as a disease for older men. But, the AHA created the campaign “Go Red For Women” to bring awareness and empower women to take charge of their heart health (About Go Red | Go Red For Women, 2015).
Goals and Objectives
“Go Red For Women encourages awareness of the issue of women and heart disease, and also action to save more lives (About …show more content…
This has led to a distorted view of heart disease and risk, which has worked to the detriment of women (About Go Red | Go Red For Women, 2015). Therefore, the primary target audience is women. “The Go Red For Women movement works to make sure women know they are at risk so they can take action to protect their health”(About Go Red | Go Red For Women, 2015).
Strategies
There are many strategies involved in the National Campaign “Go Red for Women. “Go Red for Women” uses the strategies of positive action, education and avocation to wipe out heart disease and stroke ("AHA Go Red for Women, 2013”). AHA’s national IMC campaign motivates women and supporters to participate in joining the cause of heart disease ("AHA Go Red for Women, 2013”).
Tactics
1.Fundraisers: “The AHA uses revenues from local and National Go Red For Women activities to support awareness, research, education and community programs to benefit women”(About Go Red | Go Red For Women, 2015).
2.Sponsorships: “Financial support from corporations helps fund the AHA programs and initiatives to advance the mission to build healthier lives, free of cardiovascular diseases and stroke (About Go Red | Go Red For Women, …show more content…
The AHA discovered a problem in 2004 and has since worked toward solving the issue. The best part about the campaign is the research and tangible results from women and organizations becoming change agents for preventing cardiovascular disease. The campaign had tangible results. The result that stood out the most was women’s heart disease death rates have declined by 34 percent ("GO RED FOR WOMEN® 2015 FACT SHEET”). This is an awesome number over a 10-year span.
The campaign was informative and educational to the public about healthy habits and good health care for women. Although health messages often have a variety of characteristics and mediated messages, the AHA did an awesome job keeping the campaign on course to its mission. Often times health campaigns focus on sensitive and personal issues that can be challenging in developing effective messaging and tactics. The messaging and materials were focused on making women aware of the disease. In particular, with breaking the stigma that cardiovascular disease is only for