Essay Mcdonald 's : An American Based Fast Food Restaurant

719 Words Jan 17th, 2016 3 Pages
McDonald’s McDonald’s is an American based fast food restaurant. McDonald’s came to life on April 15, 1955 in Des Plaines, Illinois. The founders were the late Richard McDonald, Maurice McDonald and Ray Kroc. Before McDonald’s came to what is was in 1955 it was something totally different. In 1937 Richard and Maurice’s father opened a food stand called the Airdome in Monrovia, California. The stand sold hot dogs, hamburgers, and drinks. In 1940 Maurice and Richard moved the Airdome to Bernardino, California and renamed the restaurant McDonald’s Barbeque. McDonald’s Barbeque had 25 menu items and majority of their products were barbeque. The McDonald brothers evaluated their business and noticed that the bulk of their profits came from hamburgers. The brothers closed down their business for a few months to reorganize their production system and items. When they reopened they had a simple menu that consisted of hamburgers, cheeseburgers, fries, shakes, soft drinks, coffee, and apple pies. They also set up their kitchen like an assembly line to maximize their efficiency and also changed their name to McDonald’s. Ray Kroc noticed the potential for McDonald’s and talked the brothers into opening up more stores throughout the United States and the rest is history. McDonald’s is not the only game in town when it comes to fast food restaurants. It is in a constant struggle with competitors to win customers. Throughout the decades McDonalds had its struggles with profit. They…

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