Objective- Describe what we mean by the McDonaldization of society (Page 12,13).
McDonaldization is the process by which the rational principles of the fast food restaurant become dominant in all sectors of society and in more societies all over the globe (Ritzer, 2013a). McDonaldized systems have four defining characteristics: efficiency, calculability, predictability, and control. Efficiency emphasizes the quickest and least costly means to whatever end is desired. Calculability focuses on quantity over quality, which often means doing tasks under time constraints, for instance, the quality of McDonald's food is not high, but the quantity is high. Predictability refers to how all of the products are similar, nearly identical, and the experiences
McDonaldization is the process by which the rational principles of the fast food restaurant become dominant in all sectors of society and in more societies all over the globe (Ritzer, 2013a). McDonaldized systems have four defining characteristics: efficiency, calculability, predictability, and control. Efficiency emphasizes the quickest and least costly means to whatever end is desired. Calculability focuses on quantity over quality, which often means doing tasks under time constraints, for instance, the quality of McDonald's food is not high, but the quantity is high. Predictability refers to how all of the products are similar, nearly identical, and the experiences