Maslow Hierarchy Case Study

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Maslow’s hierarchy includes five basic needs which are self-actualization, esteem, social, safety and psychological. The culture at Patagonia meets all of the basic needs from Maslow’s hierarchy. The products at Patagonia adhere to safety standards that promise products are produced under safe, fair, legal and human working conditions (Robbins, S. P., & Coulter, M. K. 2014). Another need Patagonia meets according to Maslow’s hierarchy is esteem. Esteem is defined as the ability of one to feel good about one’s self (The Need for Esteem). They allow their employees to be confident and comfortable in the workplace. They allow employees to achieve goals by coaching and training managers to express expectations, and communicate deadlines. The managers …show more content…
The company encourages activities that continuously boost employee’s moral. It appears to be a relaxed atmosphere that encourage employees to enjoy some sun and catch waves surfing or go for a jog. They provide surf boards and wake conditions daily, and after the employees go for a swim, surf or job they are able to shower and freshen up in shower rooms provided just for staff. Parents do not have to worry about childcare because they offer infant and toddler day care right on premises. That gives parents a peace of mind and they can check on their little ones anytime they way. Employees have the luxury to work at their own pace, and take breaks as they feel necessary (Robbins, S. P., & Coulter, M. K. 2014).
What’s your assessment of the company’s work environment?
Patagonia’s work environment appears to be an easy going fun environment. They encourage employees to relieve stress during the day by going for a swim, taking out surf boards or going for jogs. They provide organic healthy meals in the company cafeteria. It seems to allow employees to enjoy themselves and work at their own leisure keeping goals in mind. Employees will be more motivated to achieve goals and outcomes in the relaxed fun environment. I would think this type of environment would be great for employee
…show more content…
P., & Coulter, M. K. 2014). Using the equity theory, if an employee feels they are paid less than a coworker they may change their level of output and how well they do their job. They may also feel this way if they think they are doing more work than a coworker for the same pay (What is Equity Theory? 2014). An employee of Patagonia might take more break time surfing than time spent doing their job. The employee’s moral would decline and overall output would also decrease. First off, a manager should make a policy that employees should not discuss pay with each other. With that policy people will still talk money. The managers should encourage staff and tell them how valuable they are to the company. The manager can set goals for these employees. They can be recognized when they reach benchmarks and given incentives to perform well like bonuses or

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