Marquis Emilio Pucci

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Introduction

Marquis Emilio Pucci di Barsento, born in Naples, 20 November 1914 to one of Florence’s most wealthy families, epitomised Italian glitterati glamour and was described as "more than a charmer" by his daughter1. He was a very well educated man having Attended the University of Milan, 1933-35, University of Georgia, 1935-36, Reed College, Portland, Oregon, 1936-37; M.A., 1937; then moving on to complete a Ph.D. at the University of Florence in 1941.

However, after serving in the war Pucci was forced to become the first member of his family to work in more than 1,000 years2. He used his Olympic Skiing skills to become a skiing instructor due to a broken economy. During this time, in 1947, he designed a streamlined ski outfit for
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He became famous for this, the Emilio Pucci website says:

“Contrary to his design contemporaries, Pucci was driven by the desire to liberate women, granting them unprecedented freedom of movement. “6

He not only became internationally renowned for his vibrant prints but also the silhouettes of his garments, ‘His collections encompassed more than just stylish but jaunty daywear. In 1961 he showed simple evening dresses with deep V-shape panels set into their sophisticated bias-cut silhouette.’7 He designed garments which followed the natural curves of the female body, making him known for creating sensual and elegant clothing which women wore day to night effortlessly.
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adding a whimsical glass helmet to keep the hostess' hair in place17, the airline stopped using the uniforms after just one month due to the inconvenience and complexity of the designs. ‘They were composed of multiple layers so that hostesses could change according to the weather just by adding or removing a layer of the

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