Although Forever 21 has enjoyed great success over the past 30 years, we have a few recommendations based on our research that could improve their marketing strategy and add to their success. Our data concluded that the majority of shoppers that seemed to be targeted where among the ages of 18-21. Whether it be the way Forever 21 markets its clothing in a youthful way that appeals to this younger demographic or the perception that consumers have due to the stigma created by the store’s name itself, we noticed that the target demographic was small. Therefore, we recommend that Forever 21 works toward expanding its targeted demographic. A few ways that the company can do this, would be to offer a more professional line of clothing. Forever 21
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The respondents rated the quality of Forever 21’s clothes unevenly, and the majority rated the clothing as about average. We see this as room for improvement for Forever 21, since lack of quality in clothes can deter consumers from wanting to purchase. We believe that if they added quality to their clothes, we could attract consumer awareness through advertisements that emphasize the improvement on the quality while still maintaining the affordable low price. It is also very important that Forever 21 prices of this professional stay below their competitors.
We also recommend that Forever 21 comes up with a brand loyalty card. We believe this is key for Forever 21 to keep their frequent buyers and increase their brand loyalty since they are the majority of our respondents said price was most important to …show more content…
Since the majority respondents shopped so frequently, we believe it is important want to make sure they want continue purchasing from Forever 21. We believe that this loyalty card would engage customers to buy more clothing, more frequently. A recent study by AC Nielsen says that loyalty memberships can engage customers to buy more by 90%, as well as spend 60% more per transaction. It also states that they are five times more likely to indicate that it is the only brand they would purchase from in the future. Therefore, we believe this loyalty program would increase both company revenue and customer loyalty. The core of this loyalty program is to increase visiting frequency by providing them special discount and rewards. Some incentives of this program would include exclusive sales as well as early sale access. The slogan for this loyalty program would be, “The more you buy, the more you save”. When the customers know that if they spend more at Forever 21, that they will eventually save more money, it is the more than likely to push them to engage in repurchasing behavior.
The most impactful way to motivate customers is to understand what they want and to stay in touch with their needs. Loyalty Cards allow you to track consumer purchasing behavior to understand their real
The respondents rated the quality of Forever 21’s clothes unevenly, and the majority rated the clothing as about average. We see this as room for improvement for Forever 21, since lack of quality in clothes can deter consumers from wanting to purchase. We believe that if they added quality to their clothes, we could attract consumer awareness through advertisements that emphasize the improvement on the quality while still maintaining the affordable low price. It is also very important that Forever 21 prices of this professional stay below their competitors.
We also recommend that Forever 21 comes up with a brand loyalty card. We believe this is key for Forever 21 to keep their frequent buyers and increase their brand loyalty since they are the majority of our respondents said price was most important to …show more content…
Since the majority respondents shopped so frequently, we believe it is important want to make sure they want continue purchasing from Forever 21. We believe that this loyalty card would engage customers to buy more clothing, more frequently. A recent study by AC Nielsen says that loyalty memberships can engage customers to buy more by 90%, as well as spend 60% more per transaction. It also states that they are five times more likely to indicate that it is the only brand they would purchase from in the future. Therefore, we believe this loyalty program would increase both company revenue and customer loyalty. The core of this loyalty program is to increase visiting frequency by providing them special discount and rewards. Some incentives of this program would include exclusive sales as well as early sale access. The slogan for this loyalty program would be, “The more you buy, the more you save”. When the customers know that if they spend more at Forever 21, that they will eventually save more money, it is the more than likely to push them to engage in repurchasing behavior.
The most impactful way to motivate customers is to understand what they want and to stay in touch with their needs. Loyalty Cards allow you to track consumer purchasing behavior to understand their real