Marketing Plan Essay

2169 Words Feb 10th, 2014 9 Pages
Marketing Plan
Marketing Management

Contents Introduction 3 Environmental Analysis 3 The Marketing Environment 3 Target Markets. 5 Current Marketing Objectives and Performance. 5 SWOT Analysis 6 Strengths 6 Weaknesses 7 Opportunities 7 Threats 8 Matching Strengths to Opportunities/Converting Weaknesses and Threats. 8 Marketing Objectives 8 Marketing Strategies 10 Target Market(s) 10 Marketing Mix 10 References 12

Introduction ICC Innovation, LLC is one of the companies that offer unique reporting services to the customer and companies. ICC Innovation offer direct access to information gathered from top 3 nationwide credit report agencies such as Experian, Equifax, TransUnion and their partners.
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This software allow to access to ICC Innovation services through from different devices such as personal computers and mobile devices via internet communication.
6. Sociocultural Forces. One potential competitive advantage for ICC Innovation is their selection of their services such as identity verification, consumer and credit reporting services. This selected services targeted on most common using services. Because most companies getting this report from different agencies. ICC Innovation offer simplified access to that information that allow to reduce cost.
Target Markets.
ICC Innovation, LLC primary target market is banks, mortgage companies, lending companies and other financial institution that need to obtain and analyze credit information for their purposes. Secondary market includes insurance companies and other companies which need to verify information about their customers, employee etc.
Since 2009, ICC Innovation has positioned itself as a leader in the highly competitive market through innovative technology and diverse portfolio of solutions, ICC Innovation are uniquely qualified to be a trusted resource for Verification, Credit, and Commercial needs.
Geographically target market of the ICC is innovation is any customers in the business, government and non-profit sectors all over the U.S.
Current Marketing Objectives and Performance.
ICC Innovation marketing strategy

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