Marketing Plan Essay

3069 Words Apr 3rd, 2013 13 Pages
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SECTION I. THE BUSINESS

Acer® Computer

Company Description

Acer was founded in 1976 in Taiwan. According to Cartmell, the original name when founded by Stan Shih and his wife Carolyn Yeh was called Multitech. The name was changed to Acer in 1987. The Acer group has four brands: Acer, Gateway, eMachines, and Packard Bell.

Acer Inc. global headquarters is in Taiwan. They do business all over the world and have continent headquarters in the United States, Europe, and Asia. This is a global company and has to be treated that way. Acer has marketed itself to branding all over the world and tries to focus on what the customer is changing to in the PC
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An integrated strategy for Sustainable Acer, following our current mission statement and the consensus of top management on sustainability, will drive the motivation of embedding CSR in Acer’s mission. Our journey toward sustainable development starts at a strong intention by the top management to explore business development in a healthy mode. This is the key for giving commitment, driving innovation, demonstrating business case and embedding sustainability and CSR in Acer’s culture.
Acer walks the talk on CSR by means of a top-down process, and is dedicated to being a global PC and IT player who embeds CSR as a key priority. Acer recognizes our influential power to engage suppliers to work together for improving the resource efficiency of IT products. We believe that Acer will continuously create value and competitive advantage by timely integrating sustainability and CSR into business agenda, because of our ability to practically and eco-efficiently transform our unique understanding of business and sustainability into a comprehensive selection of innovative solutions."

SECTION II. THE MARKETING ENVIRONMENT

Social Environment
According to the Acer Group website, they offer products that target customer’s needs. Customers today have component lifestyles. They want a computer that is diversely sufficient to do all the things they want it to do. According to Acer, they can offer all kinds of products that will fit

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