Essay on Marketing Plan for Ice Cream

4534 Words Nov 3rd, 2011 19 Pages
MKT 700 | marketing plan for vavavoom ice cream shop |

PREPARED FOR : DR FAIZAH BT ABD RAHIMPREPARED BY : NOR ISMAWARNI BT ISMAIL (2010130259) | 1.0 EXECUTIVE SUMMARY
The purpose of this marketing plan is to outline the parameters under which the idea of producing and marketing Vavavoom ice cream in the industry. Vavavoom ice cream is a new invented product that gives benefits to society. An evaluation will be made for Vavavoom Ice Cream Shop. The evaluation will incorporate a substantial amount of factors and various criteria, pertinent to the organizational assessment. An external analysis and appraisal of current and future market segments will also be included. The present segmentation approach will be analysed and future
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Vitamins, minerals, carbohydrate, and protein are also beneficial for a healthy life style.

1.1.4 Spirulina benefits: * Spirulina is the richest beta carotene food,
With a full spectrum of ten mixed carotenoids. About half are orange carotenes: alpha, beta and gamma and half are yellow xanthophylls. They work synergistically at different sites in our body to enhance antioxidant protection * Spirulina is an ideal anti-aging food
Concentrated nutrient value easily digested and loaded with antioxidants. Beta carotene is good for healthy eyes and vision. Spirulina beta carotene is ten times more concentrated than carrots.Spirulina is the highest source of B-12, essential for healthy nerves and tissue, especially for vegetarians. * Healthy Dieting with Spirulina
About 60% of spirulina’s dry weight is protein, which is essential for growth and cell regeneration. It is a good replacement for fatty and cholesterol-rich meat and dairy products in one’s diet. Every 10 grams of spirulina can supply up to 70% of the minimum daily requirements for iron, and about three to four times of minimum daily requirements for vitamins A (in the form of beta carotene), B complex, D,and K. By itself, it does not contain vitamin C, but it helps maintain this vitamin’s potency.
Vavavoom Ice Cream Shop will serve several flavours as mentioned above as well as many flavors/combinations of smoothies. Within the Vavavoom Ice Cream Shop’s

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