Implement, evaluate, and control (IEC) the marketing plan
A marketing plan puts together by Chennai Dining marketing department is a detailed actions necessary to carry out its marketing program. The action details laid out in the marketing plan is essentially a handbook for marketing implementation, evaluation and control (Armstrong and Kotler, 2015). Chennai Dining marketing plan includes information from many of its other departments, so that a big picture view is maintained and details are followed through. Being new organization, there is no historical marketing plan view, but the current plan reflects the Chennai Dining ability to achieve its corporate goals and objectives. Chennai Dining marketing plan is comprehensive and outlined …show more content…
The marketing implementation has the detailed steps for marketing department to implement and achieve the marketing strategy. Marketing strategy along with implementation will help achieve Chennai Dining 's goals. Implementation needs to go hand in hand with strategy that is executed flawlessly for achieving company 's strategic vision. Chennai Dining strategy and implementation is well developed, and expected to execute smoothly to achieve our marketing …show more content…
Analyst with in the marketing depart will analyze quantitative and qualitative metric associated with the implementation and strategy. At end of the marketing campaign, business need to quantify the total new take out, new customers, total increase in daily sales, sales enquiry for outdoor catering, and renting of the banquet for festivals and catering. At the end of the each marketing plan period, other factors such as customer satisfaction index, change in positive increase dollar amount, and increase in percentage of sales. This helps business to evaluate what is planned in terms of growing the business, maintaining the current trend and make necessary change to align with the objective set. Also, the business can adjust its operation from purchase of raw material, additional temporary resources and manage short term and long term financial need. The trend over few set period will help business to know the growth and make necessary steps to adjust to the corporate business strategic goals. A positive trend also set the stage for replication the same steps to be followed for future campaign in addition to any creative promotions. With negative growth, evaluate the surrounding and make changes to improve the result in the upcoming campaign
A marketing plan puts together by Chennai Dining marketing department is a detailed actions necessary to carry out its marketing program. The action details laid out in the marketing plan is essentially a handbook for marketing implementation, evaluation and control (Armstrong and Kotler, 2015). Chennai Dining marketing plan includes information from many of its other departments, so that a big picture view is maintained and details are followed through. Being new organization, there is no historical marketing plan view, but the current plan reflects the Chennai Dining ability to achieve its corporate goals and objectives. Chennai Dining marketing plan is comprehensive and outlined …show more content…
The marketing implementation has the detailed steps for marketing department to implement and achieve the marketing strategy. Marketing strategy along with implementation will help achieve Chennai Dining 's goals. Implementation needs to go hand in hand with strategy that is executed flawlessly for achieving company 's strategic vision. Chennai Dining strategy and implementation is well developed, and expected to execute smoothly to achieve our marketing …show more content…
Analyst with in the marketing depart will analyze quantitative and qualitative metric associated with the implementation and strategy. At end of the marketing campaign, business need to quantify the total new take out, new customers, total increase in daily sales, sales enquiry for outdoor catering, and renting of the banquet for festivals and catering. At the end of the each marketing plan period, other factors such as customer satisfaction index, change in positive increase dollar amount, and increase in percentage of sales. This helps business to evaluate what is planned in terms of growing the business, maintaining the current trend and make necessary change to align with the objective set. Also, the business can adjust its operation from purchase of raw material, additional temporary resources and manage short term and long term financial need. The trend over few set period will help business to know the growth and make necessary steps to adjust to the corporate business strategic goals. A positive trend also set the stage for replication the same steps to be followed for future campaign in addition to any creative promotions. With negative growth, evaluate the surrounding and make changes to improve the result in the upcoming campaign