The marketing audit is a first step in building a marketing plan. It allows the opportunity analyse internal and external influences on the company and identify its current position as well as potential future changes that will impact on the organisation. Marketing audit may highlight particular areas that required attention during business development.
In order to get full picture, there are three sections that need to be take into consideration during marketing audit.
Macro environment (appendix 1) is an overview of the factors that cannot be directly controlled by management actions. It is a bigger picture of the area in which business is operating and an overview of factors that impact on the organisations performance. PESTEL model …show more content…
However after recent promotion that was extremely successful where more than 3000 vouchers where sold capacity is lower than demand. It become clear that consumer is looking for affordable spa experiences that competitors in Manchester are struggling to provide. Hence, after Macro analysis it can be predicted that demand for cheaper spa experiences will continue to rise as people are becoming more and more stressed, many of the life straitening diseases are happen as a result of a lifestyle and while NHS is struggling to provide required help, people are becoming more and more interested in what spa has to offer. However with Britain exiting EU it could be argued that it will be more problematic for consumer to find additional funds, hence why idea to provide affordable spa days is created.
Pace health and Nu spa decided to extend its capacity and add 3 more double treatment room, adding 6 more available slots per hour. The idea is to market it self as an affordable spa days, and ensure than brand name will become more recognisable and attract people directly to the business rather than through 3rd party
In order to get full picture, there are three sections that need to be take into consideration during marketing audit.
Macro environment (appendix 1) is an overview of the factors that cannot be directly controlled by management actions. It is a bigger picture of the area in which business is operating and an overview of factors that impact on the organisations performance. PESTEL model …show more content…
However after recent promotion that was extremely successful where more than 3000 vouchers where sold capacity is lower than demand. It become clear that consumer is looking for affordable spa experiences that competitors in Manchester are struggling to provide. Hence, after Macro analysis it can be predicted that demand for cheaper spa experiences will continue to rise as people are becoming more and more stressed, many of the life straitening diseases are happen as a result of a lifestyle and while NHS is struggling to provide required help, people are becoming more and more interested in what spa has to offer. However with Britain exiting EU it could be argued that it will be more problematic for consumer to find additional funds, hence why idea to provide affordable spa days is created.
Pace health and Nu spa decided to extend its capacity and add 3 more double treatment room, adding 6 more available slots per hour. The idea is to market it self as an affordable spa days, and ensure than brand name will become more recognisable and attract people directly to the business rather than through 3rd party