Marketing Plan: Final Phase When a company decides to introduce a new service or product they cannot just simply make it. There is much planning that goes on with creating and introducing the new product or service. There is planning, budgeting, a marketing mix, marketing research, and so much more. The following will provide all the phases Allen’s Foods had to develop in order to create and introduce their new home delivery service.
Allen’s Foods is a local small town grocery store located in the retirement town of Bella Vista, AR, and was established in June of 1999. Although, it has not been around nearly as long as some of the big chain grocery stores they have still won the hearts of many local customers.
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Allen’s Foods will offer pay points to each home delivery. Customers will receive five pay points for every $60 spent. These points may be used on the next purchase. Customers who order online are able to shop by selecting seasonal items, by categories of groceries, or have the extra option of selecting any pre-made packages. Pre-made packages are packages made for any occasion, and they already have all the ingredients needed. The produce package includes any number of different produce. The seasoning package includes numerous amounts of seasoning to stock any bare pantry. Office packages include snacks, fruit, sandwiches, and coffee. For this package customers will be able to mix and match ingredients to fit the needs of the office. Party packages include the main appetizer the customer chooses, other party foods, fruits, cheeses, and two bottles of wine (after an ID check). Consumers may add any additional items of choice to all packages. Besides the different packages offered, Allen’s Foods Home Delivery will also include a number of different recipe boxes that will come with recipes and ingredients. Boxes could include gluten free items, low sodium items, lactose free, multiple meal items, and dinners that cook in less than 10 minutes. Allen’s Foods Home Delivery also offers gift baskets or, in essence, a catering service. Customers may choose to order a pre-made basket or build their own. Baskets will be delivered no later than 48 hours