Marketing Channel Of Starfire Jewellery Essay
2327 Words Jun 7th, 2016 null Page
There are four types of marketing channel: communication, distribution, service and supply chain. The type of marketing channel of Starfire Jewellery is service and supply chain. The Starfire Jewellery earns profits by selling various types of jewelries, which are designed by the owner, Shweta Agarwal. Supply chain is the marketing channel to get customers for Starfire Jewellery. In supply chain, it is about the process of making raw materials into finished products for sales. In other words, supply chain is also called value delivery network because this marketing channel supports a company’s strategic control and helps deliver products or services to customers (Schaper, 2014).
Apart from that, Starfire Jewellery also provides a service to customers,…