Essay about Marketing As A Shallow Profession For Individuals
Taking a deeper look at marketing, many aspects make for a difficult but enjoyable career. Marketing is not specifically limited to selling a product to individuals, it involves analysis, reports, and even empathy, to name a few requirements. Marketing is also not just about the numbers, it requires an immense amount of creativity and innovation.
Consumer behavior has a major role in marketing. The main objective for a business, such as the retail stores in Brian Ulrich’s Copia, is to sell a product. To successfully sell a product, marketers must examine consumers, and their behavior. Analyzing consumer behavior is a key task to develop a product that shoppers will continue to buy.
The consumer decision process is not as simple as A plus B equals C. In fact, shopping to someone may be seen as a hobby, and not taken too seriously. There are many aspects of the shopping experience that consumers go through and are unaware of the process. First a consumer will decide if to make a purchase, for example a product or service, they must identify a need for it. Similarly, if you are…