Case Study: United Fleet Services

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According to the above description, John Shurtman, the founder of United Fleet Services, seeks a sales representative who will primarily be responsible for recruiting new customers, establishing relationships with prospective customers, and developing better professional relationships with current clients. In addition, the position will require partnering with service advisors to understand each client’s service history. Based on the information provided, it seems that the bulk of the sales representative’s responsibilities is geared toward generating new sales from new and existing clients. Communication with the service advisor, while not directly involving the clients, is a necessary component of increasing sales with existing clients. …show more content…
According to Martocchio (2013), the salary with bonus plan allows an employee to earn a fixed rate of compensation with bonuses based on the employee’s sales performance (p. 191). Under the salary with bonus plan, the organization is able to retain the employee for nonsales tasks while rewarding the employee with compensation for sales performance. Compensating the sales representative with a salary with bonus plan makes sense for United Fleet Services because it will help to attract and retain employees and salary plans fall in line with its competitive strategy. In addition, a major component of the sales representative’s job duties are generating interest and demand, cultivating client relationships, and securing new clients and new sales. Since the sales representative is responsible for securing sales and plays a large role in influencing the sales decision, it is necessary to compensate the sales representative for their part in increasing sales for the organization. This will also play a substantial role in attracting and retaining the appropriate candidates and sustaining desirable

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