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USAA (United Services Automobile Association): Business Analysis

USAA (United Services Automobile Association): Business Analysis

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USAA (United Services Automobile Association) is a Financial Services company that serves US military members, veterans, and their families. The company began in 1922 when 25 Army officers met in San Antonio, TX, and decided to insure each other’s vehicles. Today, USAA continues to be based in San Antonio but has grown to over 20,000 employees, a financial strength of over $27B, and serves millions of members. It is one of the only fully integrated financial services organizations in America, offering insurance, banking, investing, real estate services, and retirement planning (USAA, 2016). I have been a loyal USAA member for 30 years, since I signed up for my first car insurance policy as a 3rd year cadet at the US Air Force Academy.

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