The Element backstory is absolutely fascinating. Highsnobiety did an excellent job of unearthing it in an interview last year. After reading the interview the brands name and merchandise designs make more sense. Many brands and even some people try to be groovy. The problem is you can't become groovy. You have to be born with a groovy soul. Element was inspired by the definition of element according to the interview. It doesn't get groovier than wind fire water and earth. The brands merchandise also features a fashion element. Making Element Skateboards groovy and fashionable.
All of the Element skateboarding products feature clean simplistic designs. Some of them such as the Calvert Beanie are timeless looking. The company has done an excellent …show more content…
He's an artistic visionary who according to the interview wants simple peaceful designs. The innovator may or may not view himself as hippy. But he's defiantly a groovy individual. Successful companies often embody the vision of they're founder. Today's modern Apple products still feature elements of Steve Jobs.
Fashion is a matter of personal taste and opinion. Not everyone likes the same clothing items. According to google the definition of fashionable is the following. "characteristic of, influenced by, or representing a current popular trend or style". Wearing element skateboard merchandise defiantly isn't a popular fashion trend. It's also not a popular style. Something that according to the interview Johnny Schillereff doesn't mind. Element clothing might not be technically fashionable but it is fashionable.
Someone needs to change the deffiniton of fashionable. The definition should be clothing items that people enjoy wearing. Since that will never happen a new fashion word should be added to the dictionary. Groovy and fashionable. The definition would be popular earthy garments such as drug rags, beanies and flannel. According to this definition Element skateboarding isn't just groovy and fashionable. The brand is one of the most groovy and fashionable brands on the planet. Placing them completely out of they're traditional
All of the Element skateboarding products feature clean simplistic designs. Some of them such as the Calvert Beanie are timeless looking. The company has done an excellent …show more content…
He's an artistic visionary who according to the interview wants simple peaceful designs. The innovator may or may not view himself as hippy. But he's defiantly a groovy individual. Successful companies often embody the vision of they're founder. Today's modern Apple products still feature elements of Steve Jobs.
Fashion is a matter of personal taste and opinion. Not everyone likes the same clothing items. According to google the definition of fashionable is the following. "characteristic of, influenced by, or representing a current popular trend or style". Wearing element skateboard merchandise defiantly isn't a popular fashion trend. It's also not a popular style. Something that according to the interview Johnny Schillereff doesn't mind. Element clothing might not be technically fashionable but it is fashionable.
Someone needs to change the deffiniton of fashionable. The definition should be clothing items that people enjoy wearing. Since that will never happen a new fashion word should be added to the dictionary. Groovy and fashionable. The definition would be popular earthy garments such as drug rags, beanies and flannel. According to this definition Element skateboarding isn't just groovy and fashionable. The brand is one of the most groovy and fashionable brands on the planet. Placing them completely out of they're traditional