The skateboard company Anti-Hero has very observable market power in the skateboard industry. There are many skateboard companies out there and many distributors where consumers can get a deck for as low as 3 decks for $50. Meanwhile, Anti-Hero puts their logo onto one of their boards and sells one for $55. There are a few reasons why a brand like Anti-Hero is able to charge that much and still remain in business: unique board shapes, a full team of professional skateboarders that make video parts for the company and put their name on pro-model decks, a good quality distributor, and most importantly—a well-respected big brand name. These factors give the consumer an incentive to purchase an Anti-Hero over a cheap, generic skateboard, thus
