Nowadays, we live in a globalized world where technology provides great opportunities for cross-cultural communication. Furthermore, it is a fact that most companies use different kind of technologic sources such as TV commercials, websites, and so on, to present their products to the general public. However, if companies want to expand its brand to the global market, it is important that they are aware of cultural differences and its possible influence on the people’s behavior. As an illustration, Pepsi, a multinational beverage company, has been responsible for creating a great quantity of commercials which have been shown across the globe. When analyzing Pepsi Company’s use of rhetorical appeals via two commercials, the company’s use of persuasion becomes obvious; moreover, Pepsi’s commercials are established in accordance with the culture where the product is intended to be sold.…
Air Jordan is a brand of basketball footwear and athletic clothing produced by Nike, Inc. and endorsed and created for Chicago Bulls basketball player Michael Jordan. The original Air Jordan I sneaker, produced for Jordan in 1984, were released to the public in 1985. The shoes were designed for Nike by Peter Moore, Tinker Hatfield, and Bruce Kilgore. While reading keep in mind some terms used in sneaker culture. Colorway refers to the colors used on a particular sneaker.…
After reading the rhetorical analysis, Essay about the Coca-Cola commercial, "Anthem" I gave the student a B. In my opinion, the student exhibited her ability to adhere to the guidelines of the assignment. The essay was effective at showcasing a commercial created within the past 3 years, identifying the year aired, reaching her intended target audience (high school students), as well as, ensuring that the commercial was within the acceptable time limitation of 30-60 seconds. For those reasons, I gave the student a full 20 in the criteria for genre/audience. Concerning the criteria for focus, I gave the student 16/20 because I feel that the student was effective in maintaining the main idea of the essay, however, did not maintain the stance of each paragraph. For example, the paragraph meant to touch base on the influence of American culture provided examples of elements within the American culture such as sharing stories, sharing smiles, sharing exciting parts of life but did not elaborate on what makes them unique and influential in American society.…
Coca-Cola having been an iconic, refreshing brand for more than a century, must have been accustomed to copyright infringement. In 1970, the Coca-Cola brand was faced with the theft of their slogan, “It’s the real thing” by the publishing company, Grove Press for their advertisement of the Diary of a Harlem Schoolteacher. The executive of the soda company, Ira Herbert, wrote a formal letter requesting for the Grove’s discontinue of their slogan as it threatened the brand’s originality. Richard Seaver, vice president of the Grove Press, wrote a letter in response to the request and unlike Herbert’s polite and serious manner, Seaver appeared to be far more arrogant. However, the difference between their appearances in the letters illustrates that Seaver is significantly more convincing.…
Art Review - Brian Jungen Chester Krupa-Carbone 500652158 RTA 322 Lila Pine "I experiment until I can find a way I can manipulate them [the source material] or take advantage of their iconography, without completely changing them. I like the fact that people can still recognize what the source material is." - Brian Jungen Brian Jungen is a canadian artist from British Columbia with Swiss and Dunne-za First Nations ancestry. (Wikipedia) He was born in 1970 in British Columbia just north of Fort St. John on a family farm.…
Men in America in the twenty first century stereotypically associate diet drinks to be intended towards woman audience. The first diet drink was made in 1952 with sugar free ginger ale and throughout the decades to where we are at know with many diet drinks to choose from. This dr pepper ad for their manly diet drink Dr pepper ten uses a strong man doing plenty of thing you can conceder manly all while enjoying the diet drink. The creator of the dr. pepper ad uses stereotypical masculinity, tone and the rhetorical device pathos to show that it’s just for men Even though anyone can enjoy a diet soda.…
In cocacolalifears’ ad “Coca-Cola Life - Ser padres” you see a couple celebrating the fact that she got a positive pregnancy test and they will be having their first child together. The ad skips to after the baby is born and what life is like with a child, hectic and disorderly as they make it seem. “Coca-Cola Life – Ser padres” shows the man not sleeping and going to his child to give him affection so hopefully he can fall back asleep. The house that the family lives in is disorganized and chaotic.…
In society, consumers all have a common thread, they want to feel as if a product that they are going to spend their money on is worth the cost. Many commercials you watch on TV are there for the sole purpose of making watchers want to buy their product by using intriguing messages or celebrities to draw in the watcher's attention. In the 2014 Chevy commercial titled, Maddie, the commercial follows the story of a young girl as she recieves her first puppy up until the no longer puppy’s final day. The writers of the commercial use common rhetorical analysis techniques to portray a general message to the watchers. For example, the writers uses pathos in this commercial to play on the watchers emotion and evoke an underlying sadness.…
The Super Bowl is one of the substantial events of the year. Not only is it a program action packed with football, but, it is also a showcase for some of the most stellar commercials of the year. An advertisement in the Super Bowl costs several million dollars because the Super Bowl is often the most viewed television production globally. Therefore, companies work exceptionally hard to construct their most effective, passion-filled advertisement of the year. They aim to captivate the audience through rhetorical devices such as emotional appeals, humor, uniqueness, etc.…
Does one think about the history of shoes and how they evolved?Around 40,000 years ago the first shoe was mad and it was nothing but cloth. It is amazing how shoes have took different forms,shapes, and colors over the years. Does one think about why the silly name sneakers was applied to shoes. A man named Henry Nelson McKinney came up with the name sneaker for plastic shoes because they were so quiet that you can sneak up behind any one. The evolution of shoes, the major companies, and the price of shoes contribute to the current day astronomical prices.…
Marketing Strategy According to the analysis and evaluation of current Nike’s status in the market, the corporation is at maturity stage and the brand awareness of Jordan Brand is strong. In this stage, there are more rivals from new entrants and existent entries. Hence, to defend the market share and broadening product life cycle, Jordan Brand expects to establish channel differentiation and enhance its reputation to capture more loyalty consumers in the world. Product Strategy…
Stop Wasting Your Time “If you are not doing what you love, you are wasting your time.” This quote by Billy Joel really makes people think about their lives. If they are not doing something they love, then why are they doing it?…
In many Nike-related situations, "Just Do It" appears alongside the Nike tick logo, known as the Swoosh. The aims of the Just Do It. Campaign was to simply raise brand awareness. The campaign was…
Sneakers have become popular became back in the 1900s with the first one being the Converse’s which blew up in 1921. Furthermore, shoes really picked up in popularity in the 70’s with the influence of famous, influential people, such as Michael Jordan. When his first shoe dropped “Air Jordans” everyone wanted them. Jordan was at the peak of his career and everyone wanted to be like Jordan, the greatest basketball player ever. As a result, Nike has grown into a billion-dollar industry, the main source of income being their shoes.…
While getting further into the depth of the course has to offer we have been taught to critically look and analyze and filter Ads, articles, papers that are gender related. After frantically looking for the perfect Advertisement we could analyze for this project, we found a Tom Ford Advertisement online. Usually, before really understanding the grievance of the message trying to pass across, I would overlook the very most detail of this Advertisement. But looking closely through the lens of Feminism I began to see how each concept of the Ad was Sexist, racist and ableist. From the what the most little detail that is unseen to the largest detail seen.…