Level 1- Refining : Define Advertising And Outline Its Scope Essay

772 Words Nov 22nd, 2016 4 Pages
Level 1- Refining: Define advertising and outline its scope

To communicate with consumer a company may use advertising as a way to promote their product. Advertising is any paid form of non-personal communication about an organization product, service or idea. Advertising has different purposes and has two types: product advertisement and institutional advertisement. Product advertisement takes three forms for selling a product or service: pioneering, competitive and reminder. On the other hand institutional advertisement is to build an image for the organization rather than promote a particular product. They each identify a target audience, specify advertising objectives, set a budge, design the advisement, select the right media, and finally schedule the advertising.

Level 2 - Relevantizing: Why is advertising important as described in the article?

For a company or institution to grow, it must build strong customer relationships. Advertising helps to keep consumers informed about new products and services that are now available. Companies are able to focus on the key elements that are or could be important to a potential buyer. The message that the company portrays is very important. The marketing team of the company has to effectively have a message of informational and persuasive content. Another important factor in advertising is selecting the right type of media to place the advertisement. Media selection can vary from a more traditional approach such as…

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