Ethos, Logos, Pathos Advertisements
Companies use many ways to promote their products. The main way companies get their products to be relevant or have them become well known is the use of advertisements. Advertisements are notices to the public endorsing something. This is a good way to get your products out there because no matter how much a person tries to get away from commercials they are everywhere. There are three different types of methods companies use when they are making commercials: pathos, ethos, and logos.
The rhetorical device pathos deals with emotions. The company will put out advertisements that make you feel a certain emotion towards a topic to make you get on board with whatever they are saying. An example would be the, …show more content…
Companies use this device by getting someone of good character to promote their product. An example of this device would be “Kevin Hart, Kanye West & Kim Kardashian MTV VMA Commercial”. It starts off with Kevin Hart in the bathroom getting ready asking someone off the screen something. When he does not get an answer he walks out of the bathroom to get Kim Kardashian and Kanye West’s attention. They ask him why he is dressed up and he answers, he is hosting the VMA awards and has to look nice for the paparazzi. Another sample of ethos would be the “Madden NFL 17” commercial. The ad starts with the X-box sign appears then Von Miller, a line-backer for the Denver Broncos, is on the screen as if he is in a KYLE music video with different looks from different places, but a Justin Bieber instrumental is playing while Miller is freestyling about all the things he has done and still can do in his career if he is a starting player. The purpose of ethos advertisements is to make the consumer want a product if their favorite celebrity is fond of it. It is like the band-wagoning, but instead of going with what everyone is doing, you are doing whatever the celebrity is
Companies use many ways to promote their products. The main way companies get their products to be relevant or have them become well known is the use of advertisements. Advertisements are notices to the public endorsing something. This is a good way to get your products out there because no matter how much a person tries to get away from commercials they are everywhere. There are three different types of methods companies use when they are making commercials: pathos, ethos, and logos.
The rhetorical device pathos deals with emotions. The company will put out advertisements that make you feel a certain emotion towards a topic to make you get on board with whatever they are saying. An example would be the, …show more content…
Companies use this device by getting someone of good character to promote their product. An example of this device would be “Kevin Hart, Kanye West & Kim Kardashian MTV VMA Commercial”. It starts off with Kevin Hart in the bathroom getting ready asking someone off the screen something. When he does not get an answer he walks out of the bathroom to get Kim Kardashian and Kanye West’s attention. They ask him why he is dressed up and he answers, he is hosting the VMA awards and has to look nice for the paparazzi. Another sample of ethos would be the “Madden NFL 17” commercial. The ad starts with the X-box sign appears then Von Miller, a line-backer for the Denver Broncos, is on the screen as if he is in a KYLE music video with different looks from different places, but a Justin Bieber instrumental is playing while Miller is freestyling about all the things he has done and still can do in his career if he is a starting player. The purpose of ethos advertisements is to make the consumer want a product if their favorite celebrity is fond of it. It is like the band-wagoning, but instead of going with what everyone is doing, you are doing whatever the celebrity is