John Lewis's Typography

Typography chapter beings with the history and the philosophical approached from John Lewis. Typography is compared with architect on how classic forms are developed. Typography has focused on aspects of the overall layout: use simple typefaces, use typefaces appropriate for the amount of reading to be done, use mixed case, control line length, use single spacing, and users prefer sans serif typefaces. In the chapter, she mentioned how the modern typeface is a thick and thin, and crisp serif.
The common features in modern typefaces are in their height ratio, weight ratio and the stroke is used to describe difference between typefaces. The author states that designer have availability to thousand of typefaces however they must decide on