Joe Camel Marketing Analysis

1121 Words 5 Pages
Simplistically, marketing can be defined as; Presenting and promoting your product/service, in a way that will be the most effective, as a total product/service that will entice potential consumers to purchase. Marketing potentially harmful products has always been a dicey subject in our society. Tobacco and alcohol are the two biggest “harmful” industries currently in the United States, tobacco use results in more than 400,000 deaths a year in the US, costing society a staggering $52 billion annually, over 100,000 Americans die from alcohol related causes every year with an approximate cost of $90 billion annually. Whereas, the obvious health issues stated above with the use of both tobacco and alcohol, you can imagine it can be somewhat difficult to market harmful products. The most popular …show more content…
Notwithstanding, one of the most famous advertising characters of all time was Camel Cigarettes’ “Joe Camel” a fictional cartoon character, was the star of their advertisements from the 1980s to the late 1990s. “Joe Camel” was a cartoon character who had a mostly human body with the head of a camel, the ads in which Joe Camel was featured in were primarily based on him living a “cool” life, he was always illustrated in sports cars, on motorcycles, at casinos and with attractive (full human) women, and of course always with a cigarette in his mouth. Cigarette adverts, and really any product have always been shown in advertisement used in a cool manner, whether it’s Matthew McConaughey personified a “Cool guy” driving Lincoln cars with an abundance of confidence and swagger, or the famous Axe body spray commercial where the ladies will flock to any man wearing their scent, it’s a strategy, and a rather successful one at that. Marketing for alcohol has remained relatively the same over the years being commercials with the theme of “having a good time” while drinking, promoting social drinking, on the other hand cigarettes has become less and less advertised as time has gone

Related Documents