The main message that is being projected throughout this commercial is ‘you’ll always get it right with iSelect’, to enjoy a healthy and active life knowing you have the correct insurance. Jeff is that confident with his insurance covers that he has referred his family to join.
The directors prospective are that you can be old, unfit or unhealthy and be able to take risks knowing you will always be safe with this insurance. The directors are trying to make the commercial humorous to grab the viewer’s attention, so they become more interested and watch the whole thing. That gives them enough time to explain to you what they have to offer.
The evidence I have to support my understanding of the insurance cover is no matter how bad you dive from …show more content…
There is a talking ear plug in Jeff’s ear that explains to us what iSelect is and how it has helped him get the right car, health insurance and broadband. A major sound is the music
There are four characters; Jeff that in his early sixty’s, his brother who is visibly older in his late sixty - early seventies who is nameless, an ear plug that is the voice for iSelect and lastly a man in his late fifty’s to early sixties who appears at the end of the commercial. He is standing next to the iSelect logo (if you look closely he doesn’t have a moustache like Jeff or his brother). I estimate these age brackets because of the way the way they look and present their selves.
The target audience for this commercial is men and woman in their 60 and above that have a dream of doing active activities that they use to do when they were younger.
In conclusion we know that iSelect is doing their best to sell their selves. By using Jeff and his brother diving into to pool recklessly, they are making the commercial seem humorous and fearless, so that the viewers keep watching. This gives the ear plug the length of the commercial (34seconds) to explain what they have to offer you and convince you how good it
The directors prospective are that you can be old, unfit or unhealthy and be able to take risks knowing you will always be safe with this insurance. The directors are trying to make the commercial humorous to grab the viewer’s attention, so they become more interested and watch the whole thing. That gives them enough time to explain to you what they have to offer.
The evidence I have to support my understanding of the insurance cover is no matter how bad you dive from …show more content…
There is a talking ear plug in Jeff’s ear that explains to us what iSelect is and how it has helped him get the right car, health insurance and broadband. A major sound is the music
There are four characters; Jeff that in his early sixty’s, his brother who is visibly older in his late sixty - early seventies who is nameless, an ear plug that is the voice for iSelect and lastly a man in his late fifty’s to early sixties who appears at the end of the commercial. He is standing next to the iSelect logo (if you look closely he doesn’t have a moustache like Jeff or his brother). I estimate these age brackets because of the way the way they look and present their selves.
The target audience for this commercial is men and woman in their 60 and above that have a dream of doing active activities that they use to do when they were younger.
In conclusion we know that iSelect is doing their best to sell their selves. By using Jeff and his brother diving into to pool recklessly, they are making the commercial seem humorous and fearless, so that the viewers keep watching. This gives the ear plug the length of the commercial (34seconds) to explain what they have to offer you and convince you how good it