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How well is this statement understood among employees and customers? Evaluate the missions statements above with respect to purpose, business and values.
Identify the limiting factors with the BCG and GE models.
Insead Wharton Alliance.
Discussion Topic: Cite examples of strategic alliances. Identify alliances your company participates and why.
SBU Strategic Planning
Provides the context for the preparation of the marketing plans for the units products and services. 1. Defining Business Mission 2. Analyzing External Environment (OT) (economic, demographic, technology, political, legal, socio and cultural, markets, competitors, collaborators etc.) 3. Analyzing Internal Environment (SW) (competitive advantages, vulnerabilities, positioning) 4. Choosing Objectives and Goals (specific, measurable, achievable and consistent) 5. Developing Business Strategies (cost leadership; differentiation; focus) 6. Preparing Programs 7. Implementing Programs (McKinsey 7-S Framework) 8. Gathering Feedback and Exercising Control
If goal is to grow a business by 15%, what other data are relevant to judge the merits of the goal?
Discussion Topic: Create a SWOT analysis of your own business (business unit).
Marketing Plans Focus on product and market; focus on detailed marketing strategies for achieving the product's objectives in a target market. Consider the difference between strategic marketing and tactical marketing. Marketing Planning Process includes: 1. Analyzing marketing opportunities 2. Researching and selecting target markets 3. Designing marketing strategies 4. planning marketing programs (marketing mix) 5. implementation and control Put another way: 1. Situation Analysis o Corporate Capabilities and Culture o Customer Analysis o Competitive Analysis o Collaborators o Macro Issues o SWOT Analysis o Objectives o Alternative Strategies 2. Action Plans o Evaluation and Recommendations o Marketing Mix Elements (Product, Price, Promotion, Place) 3. Implementation and Evaluation o Forecasting and Budgeting o Measures of Effectiveness Discuss Can Priceline Remain Profitable with respect to strategic planning issues. Identify the four Cs: Customer, collaborator, competition and company Consider past and future growth strategies Consider the four Ps: Price, Product, Promotion and Place. Business Markets More sales by value in B2B than B2C. Purchase for: o Production o Resale o Redistribution o MRO (Maintenance, Repair and Operations) 80% business purchases versus ... In order to: o Increase Sales o Cut Costs o Meet Social and Legal Requirements Customers are: o Businesses for Profit o Non-Profits o Governments Characteristics of Business Customers: o Risk Averse o Knowledgeable o Price-oriented o Fewer and Larger o Nature of Demand (Derived, Inelastic, Fluctuating) o Purchase versus Lease Buying Process consists of: o Problem Recognition o General Need Description o Product Specification o Supplier Search o Proposal Solicitation o Supplier Selection o Order Routine Specification o Performance Review Modified depending on whether: Straight rebuy, Modified rebuy or New task. Contrast this with the Consumer buying process? Who makes the purchasing decision? What are the contextual elements that affect the decision? What is included in purchase: re: customer service levels etc. Evolution of Business Buying o Develop relationships versus adversarial contest: Extranets; increase lock-in. o Geographic Concentration: Ecosystems The Evolution of B2B: Lessons From the Auto Industry GE Global eXchange Services Dell Medium and Large Business Home Page Dealing with Competition Porter's five basic forces of competition: o Threat of new entrants o Rivalry among existing competitors o Bargaining power of suppliers o Bargaining power of buyer o Threat of substitutes Whenever you make choices with respect to your customers (business or final consumers), you need to be aware how your competition changes as a function of your decisions. Understanding the prisoners dilemma model is useful. Clearly your relation compared to other competitors is important (market leader versus follower for instance) and the nature of the marketplace (monopoly, oligopoly and monopolistic competition). Consequences of zero percent …show more content…
exporting, licensing, joint ventures and direct investment • adaption of 4 Ps?: Text Books! • organizational structure for international business?
Economist: March 2nd, 2002 :The Short Arm of the Law
Discussion Topic: Discuss the complications of removing bribery from international transactions. What are the outcomes for economies?
International marketing is not always about going overseas?
Las Vegas?
General International Links:
Babel Fish
US Depts. of Commerce International Trade Administration, Export-Import Bank of the United States, The Bureau of Export Administration
Links to Trade
Identify the limiting factors with the BCG and GE models.
Insead Wharton Alliance.
Discussion Topic: Cite examples of strategic alliances. Identify alliances your company participates and why.
SBU Strategic Planning
Provides the context for the preparation of the marketing plans for the units products and services. 1. Defining Business Mission 2. Analyzing External Environment (OT) (economic, demographic, technology, political, legal, socio and cultural, markets, competitors, collaborators etc.) 3. Analyzing Internal Environment (SW) (competitive advantages, vulnerabilities, positioning) 4. Choosing Objectives and Goals (specific, measurable, achievable and consistent) 5. Developing Business Strategies (cost leadership; differentiation; focus) 6. Preparing Programs 7. Implementing Programs (McKinsey 7-S Framework) 8. Gathering Feedback and Exercising Control
If goal is to grow a business by 15%, what other data are relevant to judge the merits of the goal?
Discussion Topic: Create a SWOT analysis of your own business (business unit).
Marketing Plans Focus on product and market; focus on detailed marketing strategies for achieving the product's objectives in a target market. Consider the difference between strategic marketing and tactical marketing. Marketing Planning Process includes: 1. Analyzing marketing opportunities 2. Researching and selecting target markets 3. Designing marketing strategies 4. planning marketing programs (marketing mix) 5. implementation and control Put another way: 1. Situation Analysis o Corporate Capabilities and Culture o Customer Analysis o Competitive Analysis o Collaborators o Macro Issues o SWOT Analysis o Objectives o Alternative Strategies 2. Action Plans o Evaluation and Recommendations o Marketing Mix Elements (Product, Price, Promotion, Place) 3. Implementation and Evaluation o Forecasting and Budgeting o Measures of Effectiveness Discuss Can Priceline Remain Profitable with respect to strategic planning issues. Identify the four Cs: Customer, collaborator, competition and company Consider past and future growth strategies Consider the four Ps: Price, Product, Promotion and Place. Business Markets More sales by value in B2B than B2C. Purchase for: o Production o Resale o Redistribution o MRO (Maintenance, Repair and Operations) 80% business purchases versus ... In order to: o Increase Sales o Cut Costs o Meet Social and Legal Requirements Customers are: o Businesses for Profit o Non-Profits o Governments Characteristics of Business Customers: o Risk Averse o Knowledgeable o Price-oriented o Fewer and Larger o Nature of Demand (Derived, Inelastic, Fluctuating) o Purchase versus Lease Buying Process consists of: o Problem Recognition o General Need Description o Product Specification o Supplier Search o Proposal Solicitation o Supplier Selection o Order Routine Specification o Performance Review Modified depending on whether: Straight rebuy, Modified rebuy or New task. Contrast this with the Consumer buying process? Who makes the purchasing decision? What are the contextual elements that affect the decision? What is included in purchase: re: customer service levels etc. Evolution of Business Buying o Develop relationships versus adversarial contest: Extranets; increase lock-in. o Geographic Concentration: Ecosystems The Evolution of B2B: Lessons From the Auto Industry GE Global eXchange Services Dell Medium and Large Business Home Page Dealing with Competition Porter's five basic forces of competition: o Threat of new entrants o Rivalry among existing competitors o Bargaining power of suppliers o Bargaining power of buyer o Threat of substitutes Whenever you make choices with respect to your customers (business or final consumers), you need to be aware how your competition changes as a function of your decisions. Understanding the prisoners dilemma model is useful. Clearly your relation compared to other competitors is important (market leader versus follower for instance) and the nature of the marketplace (monopoly, oligopoly and monopolistic competition). Consequences of zero percent …show more content…
exporting, licensing, joint ventures and direct investment • adaption of 4 Ps?: Text Books! • organizational structure for international business?
Economist: March 2nd, 2002 :The Short Arm of the Law
Discussion Topic: Discuss the complications of removing bribery from international transactions. What are the outcomes for economies?
International marketing is not always about going overseas?
Las Vegas?
General International Links:
Babel Fish
US Depts. of Commerce International Trade Administration, Export-Import Bank of the United States, The Bureau of Export Administration
Links to Trade