“Advertising is capitalism’s way of saying ‘I love you’ to itself” (232). We as a society have decided that what deems us fit as worthy is something that we can buy. Our society operates and flourishes on consumption and we deem this is a “normal” way of life. Advertising promotes a way of life or a solution to a problem. How do we show someone we love him or her? We provide gifts that we see in advertisements for on our televisions, telephones, and computers, even in the doctor’s waiting room. When it comes down to it advertising is simply a muddled down expression of capitalism.
Drawing back on the Olympic Games, an historic athletic event held every four years that is supposed to be a joining of cultures for sport and entertainment is now a capitalist ploy for advertising and ticket sales on a global scale. Major corporate sponsors pay millions of dollars for