Indra Essay

4175 Words 17 Pages
|Indra Nooyi: |
|A Leader and a Woman of Substance |
|CEO Rhetorical Analysis |
|EXPO E34 |
|HES, Fall 2010 |
|Prof. Julie Anne McNary |

“I know what it’s like to be an outsider. I’ve experienced it firsthand,” Indra Krishnamurthy Nooyi said in an interview with the Wall Street Journal.[1] Nooyi is the current Chairman and Chief Executive Officer of PepsiCo, which is one of the
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This led General Electric (GE) CEO, Jack Welch to consider her for a position at GE. She was about to accept the offer when Wayne Calloway, CEO of PepsiCo and Board Member of GE, appealed to Nooyi and said, “Jack Welch is the best CEO I know, and GE is probably the finest company. But I have a need for someone like you, and I would make PepsiCo a special place for you.”[4] Nooyi turned down GE’s offer and accepted the post as senior vice president of corporate strategy and development at PepsiCo. Nooyi significantly transformed PepsiCo’s portfolio, which led to her promotion as President, Chief Financial Officer (CFO) and was elected to the board of directors in May 2001.

On August 16, 2006, PepsiCo CEO Steve Reinemund announced his early retirement and appointed Nooyi to take his place to become the 1st woman and 5th Chief Executive Officer of PepsiCo. With vast experience and desire to promote change in business, Nooyi launched her vision with PepsiCo’s motto of “Performance with Purpose.” This integral strategy will define Nooyi’s legacy as CEO. With her vision, Nooyi has narrowed down the path that the company will embark in the years to come.[5]

Nooyi epitomizes the persona of the CEO we need in today’s changing times. She is an unconventional leader with strong strategic acuity and charismatic appeal. She is a global thinker who continues to evolve and adapt to change. Nooyi’s monumental rise as an

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