Impact of Advertising in the B2B Market Essay

7460 Words Sep 23rd, 2014 30 Pages
Vikram University, Ujjain (MP)
A
PROJECT REPORT
SUBMITTED TOWARDS PARTIAL FULFILLMENT
FOR THE AWARD OF DEGREE OF
MASTER OF BUSINESS ADMINISTRATION
On
Study on "impact of advertising in B2B marketing"

Certificate

This is to certify that is a bonafide student of Royal Institute of Management & Advance Studies, Ratlam has successfully completed the project work as prescribed by the Vikram University, Ujjain in the partial fulfillment of the requirement of Master Of Business Administration (MBA) Program for the academic year 2012-2014.
The Project Work titled as :
Study on "impact of advertising in B2B marketing"

__Miss Monal Galrani
Project guide
Dr. Dinesh
…show more content…
With results like these, it’s no wonder more marketers are jumping on the bandwagon. And it’s clear this advertising technique is sticking around: aneMarketer report projects that marketers will nearly triple what they currently spend on native advertising over the next five years, from $1.6 billion in 2012 to $4.6 billion in 2017.
1. Know the Platforms Available to You
For a brief overview of your native advertising options, I recommend checking out The Native Adscape Reference Tool. It provides a visual representation of the landscape, and will help you make a more informed decision about what platforms will maximize the impact of your native advertising campaigns. Forbes also has anin-depth overview of several native channels that’s worth taking a peek at.
But there’s another major website B2B companies should look into using: LinkedIn, which recently overtook Twitter as the most popular social distribution channel among B2B marketers. On July 23, 2013, LinkedIn announced it’s finally allowing businesses to promote sponsored content, including text, video and presentations, in the newsfeeds of users. This allows companies to share targeted content with a highly relevant audience that can comment on, share and like it.
Although LinkedIn just released their native advertising platform to the public, they’ve been testing it for the past six months with several B2B companies, including Adobe, Xerox, Charles Schwab and Australian telecom Telstra.

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