Identify the Mission, Values and Key Objectives of an Organization of Your Choice and Assess the Influence of Stakeholders

4525 Words Jan 14th, 2013 19 Pages
Task 1A.
Identify the mission, values and key objectives of an organization of your choice and assess the influence of stakeholders
The Body Shop is a public limited company they mainly specialize in beauty products, however they are very much different compared to regular make up brands such as DIOR, SHU UMERA and so on, they are different in a way that they use natural products and they are against animal cruelty. They use plants resources wisely. The body shop is different because of their values.
Ms Dame Anita roddick, was a human rights activist and the founder of the body shop.


Every one of the body shops products is animal cruelty free and vegetarian. they were the first international cosmetics brand
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Task 2
Evaluate the extent to which the organization achieves the objectives of three stakeholders.

As mentioned above there are two different types of stakeholders, there is primary and there is secondary.

Primary stakeholders include
Internal stakeholders like stockholders, customers, suppliers, creditors, and employees.

Secondary includes
External stakeholders like general public, communities, activist groups, business support groups, and the media.

Beginning with the internal stakeholders also known as primary stakeholders, the employees obviously work towards the goals and objectives that are set, however in the body shop they are in for it in a different way as the people are passionate. They’re a customer-focused business that strives to create a fantastic experience for everyone who shops and works at The Body Shop.

Aside from employees and customers they are also dedicated to their suppliers and creditors as well as stockholders. The body shop is dedicated to the planet and the people in simple words. The body shop is financial stable meeting their financial objectives as well as meeting the stock holders objectives which is keeping on-going improvements and new objectives which is what the body shop is already doing.

Achievement of Customer Objectives:
The organization is always talking about the natural way of beauty. In addition, the company also shares very positive information of the number of accounts where they have grown the

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