Hp Case Essay
NETWORK PRINTER DESIGN FOR UNIVERSALITY
The Hewlett Packard Company (HP) was one of Silicon Valley’s legends. HP is diversified into many product lines. Its key competitive advantage is “Technology Innovation”. This case is about the laser printer of HP. HP tried to develop the latest new laser printer, which is network printer and managers from each department had a meeting to discuss about whether using a universal power supply for the next generation of network laser printer called “Rainbow” is beneficial or not.
The major customers of laser printers are in North America and European countries, which use different power supply voltage. The laser …show more content…
Manufacturing perspective: It is a great idea to use universal power supply. We should try to avoid transshipment because the rework for reconfiguration cost is high and we will have a difficulty to get approval from Underwriter’s laboratory regarding the safety standard for reconfiguration process.
Distribution perspective: Using universal power supply will increase shipment from one distribution center to another distribution center. There may be a problem with the decision to shift inventory from one distribution center to another distribution center.
Early 1990’s HP was facing with a high number of demands for Variety of Products as well as a high number of demands for Variability in Production. As result of this, they had been forced to revise their supply chain in order to reduce the lead time, inventory cost and improve customer satisfaction. Their presence on worldwide market determines the company to look for a way to standardize their products with respect the specific of each