Swot Analysis Of Debenhams

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Background of Debenhams Plc
In 1905 Debenhams Ltd was incorporated. The involvement of the Debenhams family finally ended and the business became a public company in 1928. Debenhams is a leading international multi-category retailer with a proud British heritage which trades out of 240 stores across 28 countries. And this year it tries to force on its online stores at present. In this year, consumer products of Debenhams include womenswear (17%), menswear (14%), and children’s wear (9%), lingerie (6%), accessories (14%), beauty (24%), home & furniture (12%), Food (3%) and other (1%).
During the 2014 financial year, Gross transaction value was £2.8bn; revenue was £2.3bn; underlying profit before tax was £110.3m; basic earnings per share was

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