Infomercial Examples

How does one infomercial persuade you to want to buy its product? Simple, they tell you what you want to hear, but in ways that aren’t obvious. This particular infomercial is about a device called the flashcord. The flashcord allows you to record up to 25 hours of audio information and simply plug it in to your computer, as you would do a flash device, and the audio is there for you to play back for your remembrance. Despite its loathed and deplorable acting, the infomercial is very persuasive. The infomercial uses three forms of arguments as well as different fallacies , which are errors or tricks of reasoning (Core Curriculum Department. 2016, pg.151) to get its point across. They use ethos, which is an appeal to the credibility of the speaker or writer, logos which is a logic appeal and pathos, which appeals to the audience’s emotions. Ethos is a form of argument based off of one’s …show more content…
One may wonder how an infomercial about a flashcord can appeal to a form of argument based on emotion. But, there are some examples used in the infomercial that if you really think about it appeal to emotions more than you’d think. First example, when the little girl and her mom were recording a happy birthday message to the grandma. This is an example of a fallacy called appeal to pity. The innocence in the little girl’s voice made you wish that you could bring her closer to her grandma, and as the grandma received the message you could tell that she was happy and she really love the message. Another example using pathos in the infomercial is the part when the announcer for the infomercial said something to the certain extent of using the device to record sermons in church. This was a great way to try to sell the flashcord because a lot of people are religious and if they see that a device can cater to their religious needs they are all for it, which would make them want to buy the