How Does Culture Become Standardized?

Decent Essays
After World War II, Theodor Adorno and Max Horkheimer argued that we, as people, have become standardized because corporations produce standard products which fit our needs and demands. Mr. Adorno and Mr. Horkheimer called this the “Culture Industry” and believed “that the popular culture that dominates the public sphere encourages a passive, conservative public” (Klinenberg, Wachsmuth, pg 129, 2013). Their belief was that what people watched, read, or listened to are used to manipulate society into passivity. They blamed the “Culture Industry” for promoting a society of mass culture, instead of encouraging creativity and participating with the work. They focused on Hollywood as an example of this phenomenon. In its attempt to produce a profit,

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