Size Zero High End Ethnic Summary

The article, “Size zero, high-end ethnic: Cultural production and the reproduction of culture in the fashion modeling,” exemplifies the high expectations of modeling for other racially models in ways that explain how producers in the modeling industry, weigh their decisions on two analytically liked issues such as body types and racial exclusion. Mears argues a valid point illustrating how darker skinned toned females that are chosen to walk in the runways exemplify the opposite to the normatively white female body. She states, “Content analyses of fashion media consistently show that darker skinned women have and continue to be posed and styled in exotic juxtaposition to the normatively white female body, if they are included in fashion at all” (Mears, 24). Colour of Beauty, mentions that African American …show more content…
For instance, women that have long blonde or brunette hair, tall, skinny, blue eyes etc. The industry believes that living in a white dominated society and having a black female model will not sell their products. Based on the documentary, it is said that when living in a white society, “money is green, white people have the money, therefore white people are going to buy from white people” (St. Philps, 2010). Theorists, Theodor Adorno and Max Horkheimer study the theory of the culture industry in which can be linked to mass culture. Society is effected by the culture industry by rejecting foreign opinions against mass produced culture and encouraging conformist behaviours. Through culture industry, there is a rise of commodity fetishism and dehumanization caused by the capitalist society. Relationships between the industry and the consumers are formed demonstrating that commodity fetishism becomes a power structured ideology. Thus, Dominant hegemonic groups have the power to construct ideologies that allows the public to accept differential treatment of people within the