Health Care Marketing Reflection Essay

1084 Words Aug 27th, 2010 5 Pages
Health Care Marketing Reflection Essay
"Markets change, tastes change, so the companies and the individuals who choose to compete in those markets must change."( Wang, n.d. as cited by Morrison, p. 113). In modern medicine, disease treatment is more importance than disease prevention, as doctors focus more on treatment of symptoms of rather than determining its root cause. This is mirrored in the media by the large numbers of direct-consumer advertisements aimed at persuading patients themself to ask their doctors about various drug. Direct consumer marketing in the health-care industry is allowed in the USA. The health-care industry includes numerous subdivisions devoted to make available health-care services and products. The
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Marketing involves a number of aspects, Product, Price, Promotions, Placement, Personalization, Peer to Peer, Predictive modeling, all used to generate trades that satisfy both individual and organizational goals. Advertising is the main interaction with the market that notifies, and influences, potential customer of a product to encouragement an outlook or provoke a response. Promotion is the key to the marketing strategy. The appeal of the advertisement is why a customer purchases a service or a product.
Magazines, Television, or the Internet, all are overflowing with health care advertisements. Pick up a copy of the REMEDY magazine, judging by the cover one would say that the magazine is dedicated to health and wellness. As one goes through the pages, half the magazine pages are dedicated to the advertisements of various pills like ORENCIA for Rheumatoid Arthritis( RA), Rituxan for RA, once-a-day SINGULAIR for Asthma, Toviaz for overactive bladder, Zetia for cholesterol, to illustrate few of the advertisements. The advertisements for Erectile Dysfunction ( ED) drugs like CIALIS, or LEVITRA, let the consumer know that options are available, Lilly USA(2010) say, “With CIALIS for daily use, you can be ready anytime the moment is right” or Bayer Pharmaceuticals Corporation.(2004-2009) says, “LEVITRA has been clinically shown to help improve erectile function in general population of men with ED.” Then say, ask your

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