The Therapy Life Center: Marketing Strategy

In regards to my marketing plan it was vital for me to cover a range of topics so that my strategy was developed according to the product/services that The Therapy Life Centre offered. My marketing strategy fits in within my organisation because I made sure that all suggested topics of research, planning, promotion, distribution after-sales and pricing were all realistic and came from evidence found within my organisation from previous documentation so that I was not implementing anything into my marketing strategy that would not applying to my organisation therefore rendering it useless or would be deemed impractical or incorrect when it came to implementing the marketing plan because the use of previous documentation gives me real life evidence/case …show more content…
Throughout my research it was important to address people because it is necessary to know whether there are enough people in the target market in demand of the services/products that The Therapy Life Centre supplies, if for example there was not a high enough demand due to the fact that holistic health centres are a competitive market than it would contribute to strategic decisions such as promotions to ensure we are appealing to our small market over another organisation and that when advertising room space it is important that they are the right people to deliver a service that fits in with the overall holistic nature of the organisation. When covering the topic of people it was also important that I took into consideration cultural, economic and buyer behaviour factors because by looking at these elements I would be able to discover if there were a threats that could make themselves present such as if there was only a certain class that could afford our services, if our customers were not regular therefore maybe the strategy would need to cover a way to make customers loyal and if there were any cultural clashes because by covering these I would be able to start implementing a way to oppose these …show more content…
By covering physical environment in my marketing strategy I would begin to take into consideration the effect on sales this would have therefore it would be much more beneficial to Therapy Life Centre financially if they were to advertise closer to Southend where they are based because it would be more convenient for those around that area to come use our service/products. Also addressing the look of the organisation is important because due to the fact that Therapy Life Centre are a holistic health centre it is important for the environment to be comfortable and not appear as though we are a doctors because they are coming to our services for help therefore the last thing clients would need is to feel uncomfortable or as though they are in a stuffy waiting