Harley Davidson, Inc. Essays

4472 Words Mar 29th, 2013 18 Pages
Harley-Davidson, Inc. - 2009
Case Notes Prepared by: Dr. Mernoush Banton
Case Authors: Carol Pope and Joanne Mack

A. Case Abstract

Harley-Davidson, Inc. (www.harley-davidson.com) is a comprehensive strategic management case that includes the company’s calendar December 31, 2008 financial statements, competitor information and more. The case time setting is the year 2009. Sufficient internal and external data are provided to enable students to evaluate current strategies and recommend a three-year strategic plan for the company. Headquartered in Milwaukee, WI, Harley-Davidson, Inc. is traded on the New York Stock Exchange under ticker symbol HOG.

B. Vision Statement (Actual)

Harley-Davidson is an
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Economy in Europe and other regions is growing at a better rate than United States 2. Gasoline price has been stabilized in 2009 3. Competition has reduced their production of motorcycle in 2009 4. Currently, Yamaha has seen decreasing motorcycle sales in Japan, the United States, and Europe, but is doing better in Southeast Asia and Latin America 5. Honda, Yamaha and Suzuki are more diversified than Harley in terms of product offerings 6. Female riders are on the rise 7. Honda, Yamaha and Suzuki focus on ATVs, scooters, and marine and watercraft in addition to various motorcycle product lines 8. Motorcycles typically are considered a good replacement for automobiles when gas prices are on the rise

Threats 1. Unemployment is on the rise in the United States among middle class who could afford to buy a motorcycle 2. Competitors are

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