Harley Davidson, Inc. Essays
Case Notes Prepared by: Dr. Mernoush Banton
Case Authors: Carol Pope and Joanne Mack
A. Case Abstract
Harley-Davidson, Inc. (www.harley-davidson.com) is a comprehensive strategic management case that includes the company’s calendar December 31, 2008 financial statements, competitor information and more. The case time setting is the year 2009. Sufficient internal and external data are provided to enable students to evaluate current strategies and recommend a three-year strategic plan for the company. Headquartered in Milwaukee, WI, Harley-Davidson, Inc. is traded on the New York Stock Exchange under ticker symbol HOG.
B. Vision Statement (Actual)
Harley-Davidson is an …show more content…
Threats 1. Unemployment is on the rise in the United States among middle class who could afford to buy a motorcycle 2. Competitors are