Attitudes of 75 percent of sun bed users changed after their scan, and they were persuaded to reduce sun bed use, or not use them at all. A follow-up survey conducted eight weeks after the campaign had ended, measured sustained behaviour change, and 46 percent of responses reported they had stopped using sun beds, or used sun beds less than they did before.
Social marketing campaigns can also influence social norms, such as in changing public perceptions of secondary smoking, or public acceptance of breastfeeding.
Communicating with the public is key, all campaigns must have impact, inform and influence behaviour changes in large audiences within a specified time period. Effectiveness of interventions comes by providing basic accurate information, through …show more content…
The aim of campaigns or marketing is to increase sales of a product, or create impact.
There are several theory models used by government health agencies, such as the National Institute for Health and Care Excellence (NICE), which help dictate the psychology behind a message.
Finding the psychological influences which persuade individuals to make life changing decisions are based on psychological theory models. Health organisations take these models into consideration when planning campaigns. They play a vital part in targeting the right psychological triggers that persuade individuals to modify changes to their behaviour. What an individual sees, must create a strong desire in them to make them want to improve their well-being, or the well-being of others, therefore thorough research is vital.
Explaining how people react to imagery is a key part to understanding how graphic design has an effect on behavioural changes. The key being to create a need in people, which ultimately makes them consider whether the new knowledge could improve their
Social marketing campaigns can also influence social norms, such as in changing public perceptions of secondary smoking, or public acceptance of breastfeeding.
Communicating with the public is key, all campaigns must have impact, inform and influence behaviour changes in large audiences within a specified time period. Effectiveness of interventions comes by providing basic accurate information, through …show more content…
The aim of campaigns or marketing is to increase sales of a product, or create impact.
There are several theory models used by government health agencies, such as the National Institute for Health and Care Excellence (NICE), which help dictate the psychology behind a message.
Finding the psychological influences which persuade individuals to make life changing decisions are based on psychological theory models. Health organisations take these models into consideration when planning campaigns. They play a vital part in targeting the right psychological triggers that persuade individuals to modify changes to their behaviour. What an individual sees, must create a strong desire in them to make them want to improve their well-being, or the well-being of others, therefore thorough research is vital.
Explaining how people react to imagery is a key part to understanding how graphic design has an effect on behavioural changes. The key being to create a need in people, which ultimately makes them consider whether the new knowledge could improve their