Google Inc Case Analysis

1450 Words 6 Pages
Introduction Google Inc. has over the years earned a positive reputation with regards its accomplishment as well as its leadership technique. Founded by Larry Page as well as Sergey Brin, the company has grown to become a source of information for millions across the world. Google was developed by Page and Brin back in Stanford University when they created a search engine referred as BackRub to trace various personal pages. Its success has largely been associated with an innovative business technique that attracts clients whilst maintaining a progressive income. The discussion considers the mission and visions of Google, leadership style and organizational culture that has helped the company to prosper.
Google’s Mission Statement
The mission and goal of Google is linked to its business strategy. The mission statement asserts that the company intends to convey information that is globally accessible to the users and can be used by the clients. Its mission statement is executed through its innovative projects such as Chrome, Gmail, and You Tube and striving to gain access of new markets for instance Africa. For a company to gain access to new markets there are several risks involved that Google has always been willing to take with the aim of achieving its mission. It creates
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Innovation is executed by considering the interest of the clients and how it can respond to them. It encourages introduction of new ideas and application of various organizational programs using new ideas despite the existing risks. Information technology is industries that largely relies on innovation and that’s the leaders in Google Inc. seek to promote. A company that utilizes an innovation is well placed to penetrate the market through the application of new ideas that other firms are unable to use, and thus giving them a competitive advantage (Grant et al.,

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