Globalization Essay

3210 Words May 17th, 2013 13 Pages
Globalization is defined as the spread of worldwide practices, relations, consciousness, and organization of social life. Globalization theory emerged as the result of real world concerns with the dramatic transformations of globalization as well as a reaction against the earlier perspective of modernization theory. Globalization can be analyzed culturally, economically, and politically. Some cultural theorists see globalization as producing homogeneity as a consequence of cultural imperialism while others see it as producing distinctive local forms.
It is the process completed in the twentieth century by which the capitalist world-system spreads across the actual globe. Since that world-system has maintained some of its main features
…show more content…
The actual production and distribution of Coca Cola follows a franchising model, which is then sold to various licensed bottlers throughout the world. MNE’s such as Mc Donald’s, Subway, Church’s Chicken and others also franchises Coca Cola along with the other products that they produce. The marketing strategies used were to make coke the global brand it is today.
The Political aspect of globalisation comes into play in theory and in reality. In theory Coca Cola as with all major corporations has to deal with the political rules that all nations employ. There are different regulations that apply in all 200 nations that Coke does business in and this is a theory that can be accepted through logic. In reality however, there is a political problem that Coca Cola is constantly faced with and that is in the area of public relations.
As the company has globalised it has fallen victim to many critics worldwide. In India for example, Coca Cola has been attacked for: depleting water resources, contaminating the water resources that remain, polluting the physical area in communities near its factories, and lacing drinks with high levels of pesticides. Coca Cola's bottling plants in India are the target of many community-led campaigns, accusing the company of worsening water shortages in areas where it operates and polluting the scarce remaining water and soil. These accusations expound on the idea of globalization

Related Documents