Essay on Globalization of Zte

1928 Words Nov 17th, 2014 8 Pages
Ⅰ Overview of ZTE
ZTE Corporation is a leading global provider of integrated communications solutions. With operations in over 160 countries, the company provides clients with innovative technology and product solutions that enable users to enjoy the world of voice, data, multimedia, wireless broadband, etc. Founded in 1985, ZTE is listed on the Hong Kong and Shenzhen and is China’s largest listed telecommunications equipment company. (ZTE Corporation, n.d.)
ZTE aims to be a global communications leader, which provides the clients worldwide with satisfying and customized products and services. The company has established 18 state-of-the-art R&D centers in the China, France, India and employs over 30,000 research professionals. With 107
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ZTE has provided service to more than 500 operator clients in over 140 countries and regions. Wireless, cable, business and end products are used into the 61 TOP100 global operators. In addition, ZTE had committed much efforts and time for the product development and research. About 18 global research and development institutions are set up in United States, France, Sweden, India, China and other places and more than 30,000 domestic and foreign researchers focus on the industry technology innovation. In 2010, with total 1863 international patent applications, ZTE ranked second in world-wide patent applications, which was the first in telecommunication industry. The company relying on the diversified production, increasing innovation ability, outstanding ability of flexible customization, increasingly perfect delivery wins worldwide customers’ trust and gets chances to cooperation.
2. Globalization of markets
1) Choose the country to get in
According to the theory of international strategy and the characteristics of the telecom equipment market in measure into the country, can consider the following factors:
● Relationship with china
● Geographical position (distance)
● Price sensitivity to operators

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