General and Task Environment Essay
Which is more difficult to gauge accurately: the general environment or the task environment? Why is it important for a manager to make a clear assessment of these environments?
The general environment and task environment are the two components that make up an organisations external environment. The external environment of an organisation includes influential elements that both directly and indirectly shape and impact its future, and as of late, has developed into an area of increasing importance to managers worldwide. However, how do managers accurately assess these environments? More importantly, why is the assessment of an organisations external environment so crucial? It is through research and …show more content…
In the assessment of the external environment, Hurtado & Mukherji (2001) believe that it has become increasingly difficult and complex for managers to understand and analyse an organisations surroundings, particularly in terms of foreign affairs in the general environment. Hurtado & Mukherji (2001) also state that the complexity of external assessment is further compounded by competition from other managers and their organisations, which very much relates to the task environment. From this, it is clear that assessment of both environments is not an easy task, however, it can be argued that the general environment is much more difficult to accurately gauge than the task environment due to its dispersed nature and higher likelihood of uncertainty.
Clear environmental assessment is important as an environment offers opportunities and risks that form